One person, from your first call to your yearly review.
I’m Franklyn Marshall, a Licensed Advisor based in the GTA. I help Ontario families, the self-employed and business owners put their whole financial life in order, in plain English.
It started with people I care about.
I watched people close to me do everything right — work hard, show up, build something real — and when something went wrong, the system didn’t protect them.
The bank wasn’t there. The group plan wasn’t enough. And the advisor they trusted had never shown them the full picture.
That’s the gap ClearestFinances exists to close. Most people don’t need more products. They need someone to put the pieces they already have on one page, show them what’s working and what isn’t, and tell them what to do first.
So that’s how I work. I start with the structure behind your goals: which accounts to use and in what order, what keeps the plan standing if life goes sideways, and who it all goes to. We set it up properly once, then review it together every year.
Four things you can expect.
Plain English
If I can’t explain something so it makes sense the first time, I haven’t done my job. No jargon, and no question is too basic.
Suitable, not sold
I’m licensed and regulated by FSRA. My recommendations must be suitable for your needs and goals, and I’m required to treat you fairly. Sometimes the right answer is to change nothing.
Prices up front
The first conversation is free. Every paid session has a flat price you see before you book, and how I’m paid on products is written down on my disclosures page.
One person, start to finish
You deal with me: the first call, the plan, the paperwork, the yearly review, and, if your family ever needs to make a claim, the phone call they make.
Two minutes on how I work.
How I map your goals, your time, your money and your protection onto one page, and what the first conversation is actually like.
- Based in the GTA. Sessions by phone or video for anyone living in Ontario.
- Licensed in Ontario (FSRA #22207349) and contracted with iA Financial Group. The details are on my disclosures page.
- ClearestFinances is my own practice.
The first step is a conversation.
Free, 30 minutes, by phone or video. You leave with Your One-Page Picture, and Your 3 Moves arrive in writing within 24 hours.
Book your Complimentary Clarity SessionFree · 30 minutes · no obligation
Want to see the whole process first? The Clarity Process →